The website is delcards.co.nz — a luxury handmade greeting card business based in New Zealand, run by Del, a maker with 20+ years of experience in paper craft. The brand occupies a premium niche: milestone greeting cards (70th birthdays, weddings, anniversaries, significant moments) for quality-sensitive buyers who want something genuinely special, not a generic store card. Key differentiators include being entirely handmade in New Zealand, a range of cards in Te Reo Māori. The goal of this campaign is to i